By Brian Preston, 4 months and 13 days ago

William Shakespeare on Trust and Financial Planners

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Shakespeare

Professional financial planning is built on a foundation of trust. You entrust not just your money but also your hopes and dreams with an adviser and planner like me. Above all, you want your planner acting with your best interests at heart.

And yet, Shakespeare's famous advice — "Love all, trust a few" — rings as true today as it did hundreds of years ago. Trust and money can indeed be a dangerous combination ;-)

Good financial planners expect to earn the trust of their clients every single day. Early in the relationship, I encourage you to ask your planner:

  • What are your credentials and professional affiliations? Is your compensation aligned with my best interests? Do you have a fiduciary responsibility to your clients? Who are your 5-10 reference clients? Are you affiliated with a broker, insurer, or service provider?

And later on:

  • How are you being paid for the work you're doing? Would other planners offer the same advice? Are there less risky or more economical ways to do this? How will your advice, specifically, help me achieve my goals? Can I sleep on this advice for a day or two?

***

In today's show, I tackle this basic question head-on: how, exactly, do you find a financial planner you can trust? And then, in more detail I look at some related questions: Is there an important difference between fee-only, fee-based, and commission-based advisers? Is it wise to deal with an adviser affiliated with a bank, mutual fund or brokerage? Why is an adviser with a fiduciary responsibility to their clients so important?

As you listen, I'll share my feelings on the difference between various pay structures, discuss the merits of advice from institutions like Fidelity, Vanguard, or Charles Schwab, and explain why transactional relationships usually aren't the best for clients or planners in the long run.

***

Thanks for listening! If you enjoyed the show, please visit the Apple iTunes website and leave us some positive feedback. They often feature shows like this one that have consistently good feedback. If we can do a better job, drop me a personal email. See you next week ;-)

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2 comments

Gravatar #1. Geoff Bauer
4 months and 10 days ago

Brian, you forgot to mention one of the easiest ways to find a fee-only financial planner: The National Association of Personal Financial Advisors website. Also, I want to add that any person worth paying for *any* service can find some clients willing to be references.

Gravatar #2. Brian Preston
4 months and 10 days ago

Geoff, thanks for the reminder about the NAPFA's invaluable role in promoting trustworthy financial planners. As a member myself, they should have been top of mind for me.

And yes, references can be less than helpful ... as such, they should never be your sole reason for selecting one planner over another.

The trick is to ask for several names, insist that they match your situation (age, life situation, goals, etc.) as close as possible, and then not settle for a pleasantry-filled conversation. Hard questions with follow-up clarifications should be the norm.

Somewhat akin to checking a potential employee's references, no?

Thanks,
Brian

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